The empire of Pamela Reif

by Vanessa Guzek

With 8.1 million followers on Instagram and 7.76 million followers on YouTube, Pamela Reif is Germany’s most successful fitness influencer. The 25-year-old born in Karlsruhe (Germany) started her career at the age of 16 and hasn’t stopped since.

But anyone who thinks that Pamela Reif’s success is based solely on social media, fitness and workouts is mistaken. Pamela has built up quite an empire over the past few years.

Pamela has published a health guide “Strong & Beautiful” (2017), a cookbook “You Deserve This” (2019), her “Pam App” and her own food brand “Naturally Pam”.

She also collaborates with international brands such as Puma, Calzedonia and NA-KD and has her own collections. We especially love her latest Pamela x NA-KD Reborn collections because of her great commitment to producing more sustainable clothing.

To me, being sustainable means not wasting clothes by wearing them only once and then throwing them away. That’s why I designed a very timeless collection that focuses on basics. My goal was to create clothes that people would love to have in their closets for a long time. When NA-KD proposed the exact same concept to me, I was very excited about the possibilities to make a difference,” says Pamela Reif.

The future and goal of the Swedish brand NA-KD is “that all NA-KD Reborn products will be made with innovative materials or new production techniques, such as recycled fishing nets and chemical-free fabric dyes from fruits and vegetables”. 

Discover and join Pamela’s empire.

Image: “Off Shoulder Recicled Mini Dress” from her latest collection



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1 comment

Elina 09/02/2021 - 14:38

Initiative like this make circular economy cool and sexy! So we are getting closer to our climate goals 🙂


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