It’s Friday and before saying goodbye to the workweek, we bring you three headlines of the industry that caught our eye in the digital platforms:
- Sézane faces a scandal with colonialist vibes: earlier this week, the French brand was forced to take down a recent campaign shot in the Mexican city of Oaxaca after a leaked video of the shoot sparked controversy; in it, several members of the production team appeared photographing an elderly local woman who poses and, at their request, dances for the cameras. The people who posted the video on Instagram claim that the woman was paid the equivalent of US$10 for her intervention and that the behavior of the Sézane team during the filming of the campaign was unacceptable in many ways. Morgane Sezalory, founder of the firm, has stated that the photographs didn’t have commercial purposes and that the whole thing was a spontaneous act born out of her admiration for the Mexican people and its culture. You can watch the video of the discord here and learn more about the incident at Diet Prada.
- A UK bill aims to make influencers more transparent about their own image. If successful, the Digitally Altered Body Image Bill would oblige brands and influencers to label all commercial images that have been digitally retouched. Another step in the fight against the negative effects of social media on people’s mental health. Read more about the bill in this i-D post by Tom George.
- And to finish things off, good news for Spanish fashion: 2022 looks like a promising year for The Hoff Brand. After closing 2021 exceeding its own sales expectations, the Alicante-based company, launched in 2016, is embarking on an ambitious national and international expansion plan, which includes the opening of its own shops, franchises and agreements with wholesalers such as Nordstrom. More details of the news in this article by Eva García Morales for Fashion Network España.
Have a great weekend!
Image: @thehoffbrand
