But anyone who thinks that Pamela Reif’s success is based solely on social media, fitness and workouts is mistaken. Pamela has built up quite an empire over the past few years.

Pamela has published a health guide “Strong & Beautiful” (2017), a cookbook “You Deserve This” (2019), her “Pam App” and her own food brand “Naturally Pam”.

She also collaborates with international brands such as Puma, Calzedonia and NA-KD and has her own collections. We especially love her latest Pamela x NA-KD Reborn collections because of her great commitment to producing more sustainable clothing.

To me, being sustainable means not wasting clothes by wearing them only once and then throwing them away. That’s why I designed a very timeless collection that focuses on basics. My goal was to create clothes that people would love to have in their closets for a long time. When NA-KD proposed the exact same concept to me, I was very excited about the possibilities to make a difference,” says Pamela Reif.

The future and goal of the Swedish brand NA-KD is “that all NA-KD Reborn products will be made with innovative materials or new production techniques, such as recycled fishing nets and chemical-free fabric dyes from fruits and vegetables”. 

Discover and join Pamela’s empire.

• Pamela Reif – Youtube 
• @pamela_rf
• @pamgoesnuts
•  Naturally Pam

Image: “Off Shoulder Recicled Mini Dress” from her latest collection

It’s like putting on a mask, and that’s not what we’re into”.

– Violette

Violette is a French makeup artist who has earned global recognition thanks to her YouTube channel, with more than 300.000 subscribers. In it, her tutorials, full of chic à la française, reveal an approach to makeup more artistic that cosmetic. She thinks makeup should be a way of self-expression, a celebration of who you are, rather than a social imposition or something to hide behind. Her videos also show fragments of her New-York life: favorite restaurants, her friends, her office, her house…

Since its creation in 2015 the channel has wisely adapted to new social trends: it has acquired new collaborators, diversified its content and encourage diversity. Outside YouTube, Violette’s talent is confirmed by an impressive resume full of jobs at the best places: Vogue Paris, Dior, Sephora, Este Lauder… culminating with her recent appointment as Makeup Creative Director at Guerlain, the legendary French house of Perfumes and cosmetics founded in 1828 and currently in LVMH’s portfolio of brands.

Discover the world of Violette in her YouTube channel and her IG account. 

Image: @guerlain

In her videos, she explains in great detail how she works, her relationship with designers, brands, clients and other colleagues (who frequently appear in the videos) and displays the foresight capacity and attention to detail that have earned her the title of most powerful stylist for three years according to the Hollywood Reporter.

We highlight for its usefulness the videos on how to find your own style through mood boards (with a cameo by Dakota Johnson included) and the one with her must-have stylist essentials, in which she shows us the arsenal of underwear and gadgets she relies on to save her clients of any red carpet, fashion-related crisis, a must-see video for the unprecedented wedding season that is coming upon us.

Image: @kateyoung 

In his films, narrated by him with a humorous touch, he manages to humanize Fashion: munching on candy with the Chanel Haute Couture seamstresses at 21 Rue Cambon, giggling with Olivier Rousteing while visiting Balmain, watching how models are taught to walk at Elite’s parisian offices, having a chat with the best show producer during the set of a Isabel Marant show…

A different approach to this world which will delight Fashion enthusiasts.

Image: How to walk like a Super Model, Loic Prigent (2020)